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MOONWATER LIFESTYLE BOUTIQUE

ROLE | CREATIVE DIRECTOR

Moonwater Lifestyle Boutique's branding is a reflection of minimalist elegance. The moon phases integrated within the logo resonate with not only the company name, but also the philosophy, symbolizing a connection to nature's rhythm. A soft, neutral palette and clean sans-serif typography conveys sophistication and tranquility, inviting the clientele into a serene, balanced lifestyle experience.

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PORTFOLIO

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HALLIE ELIZABETH

is an accomplished Creative Director based in California. She combines her extensive background in art and design with intuitive storytelling to craft compelling visual narratives that captivate and inspire. Hallie's notable achievements include orchestrating comprehensive marketing and design strategies that have driven significant growth, redefining brand identities for high-profile clients, and leading innovative creative campaigns. Her unique vision has consistently elevated brand aesthetics and delivered measurable results. Always striving to alchemize herself, she feels her greatest work remains on the horizon.

SERVICES
CREATIVE DIRECTION

ART DIRECTION
CREATIVE CONSULTING

ILLUSTRATION

BRAND IDENTITY

CLIENTS SEEN IN

HARPER'S BAZAAR BRASIL

VOGUE

SEPHORA

BUSTLE

WOMEN'S HEALTH

EDIBLE MAGAZINE

SF GATE

ART + ILLUSTRATION MENTIONED IN

JUXTAPOZ

BEAUTIFUL BIZARRE

NATIONAL MUSEUM OF WOMEN IN THE ARTS

CITY LIBRARY MELBOURNE AUSTRALIA

URBAN MUSE

© 2012 - 2024 HALLIE ELIZABETH AND ALCHEMY + ELIXIR, LLC

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