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MOONWATER LIFESTYLE BOUTIQUE

ROLE | CREATIVE DIRECTOR

Moonwater Lifestyle Boutique's branding is a reflection of minimalist elegance. The moon phases integrated within the logo resonate with not only the company name, but also the philosophy, symbolizing a connection to nature's rhythm. A soft, neutral palette and clean sans-serif typography conveys sophistication and tranquility, inviting the clientele into a serene, balanced lifestyle experience.

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PORTFOLIO

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HALLIE ELIZABETH​​

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is a Creative Director and Art Director based in California, blending her deep background in art and design with intuitive storytelling to craft compelling visual narratives. With over a decade of experience in brand development, marketing, and design, she has led creative campaigns, shaped visual identities, and directed aesthetics that not only capture attention, but create connection. Her work spans industries from hospitality and lifestyle to wellness and technology, guiding companies and creatives through transformation with a thoughtful, human-centered approach. She specializes in defining visual language, leading design execution, and ensuring creative cohesion across digital, print, and environmental spaces. Her approach is rooted in the alchemy of creativity—where strategy and intuition meet to create meaningful design.

CONNECT 
HELLO@HALLIEELIZABETH.COM

SERVICES
CREATIVE DIRECTION

ART DIRECTION
CREATIVE CONSULTING

ILLUSTRATION

BRAND IDENTITY

CLIENTS SEEN IN

HARPER'S BAZAAR BRASIL

VOGUE

SEPHORA

BUSTLE

WOMEN'S HEALTH

EDIBLE MAGAZINE

SF GATE

ART + ILLUSTRATION MENTIONED IN

JUXTAPOZ

BEAUTIFUL BIZARRE

NATIONAL MUSEUM OF WOMEN IN THE ARTS

CITY LIBRARY MELBOURNE AUSTRALIA

URBAN MUSE

© 2012 - 2024 HALLIE ELIZABETH AND ALCHEMY + ELIXIR, LLC

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