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BARLEY & BOAR

ROLE | ART DIRECTOR

Step into a world where every drop tells a story. At Barley & Boar, they have bottled the essence of the Central Coast of California with a line of artisanal spirits. Cheers to flavors that are as local as the legend they leave on your palate!

I had the pleasure of overseeing the branding and creative strategy, crafting the visual and textual elements that echo the artisanal spirit and local ethos of their offerings. This included developing marketing materials that highlight the premium quality and distinctiveness of each spirit, ensuring that every piece reflects their dedication to craftsmanship and community.

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PORTFOLIO

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HALLIE ELIZABETH

is a Creative Director and Art Director based in California, blending her deep background in art and design with intuitive storytelling to craft compelling visual narratives. With over a decade of experience in brand development, marketing, and design, she has led creative campaigns, shaped visual identities, and directed aesthetics that not only capture attention, but create connection. Her work spans industries from hospitality and lifestyle to wellness and technology, guiding companies and creatives through transformation with a thoughtful, human-centered approach. She specializes in defining visual language, leading design execution, and ensuring creative cohesion across digital, print, and environmental spaces. Her approach is rooted in the alchemy of creativity—where strategy and intuition meet to create meaningful design.

SERVICES
CREATIVE DIRECTION

ART DIRECTION
CREATIVE CONSULTING

ILLUSTRATION

BRAND IDENTITY

CLIENTS SEEN IN

HARPER'S BAZAAR BRASIL

VOGUE

SEPHORA

BUSTLE

WOMEN'S HEALTH

EDIBLE MAGAZINE

SF GATE

ART + ILLUSTRATION MENTIONED IN

JUXTAPOZ

BEAUTIFUL BIZARRE

NATIONAL MUSEUM OF WOMEN IN THE ARTS

CITY LIBRARY MELBOURNE AUSTRALIA

URBAN MUSE

© 2012 - 2024 HALLIE ELIZABETH AND ALCHEMY + ELIXIR, LLC

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