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ALLSEEING COFFEE

ROLE | CREATIVE DIRECTOR

From the textured dot technique to the earthy palette, the design direction reflects Allseeing Coffee Co.'s commitment to a deeper connection in every cup. Invoke a feeling, a moment of clarity, and a new perspective. Awaken yourself.

 

As the creative director for Allseeing Coffee, I crafted a distinctive brand identity that reflects the company's commitment to craft and detail. This comprehensive visual strategy included designing branded packaging, cups, and store interiors to evoke a sense of clarity and connection, enhancing the overall customer experience. My role involved merging artistic vision with strategic brand development, resulting in a cohesive and compelling brand presence that stands out in a competitive market.

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PORTFOLIO

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HALLIE ELIZABETH

is a Creative Director and Art Director based in California, blending her deep background in art and design with intuitive storytelling to craft compelling visual narratives. With over a decade of experience in brand development, marketing, and design, she has led creative campaigns, shaped visual identities, and directed aesthetics that not only capture attention, but create connection. Her work spans industries from hospitality and lifestyle to wellness and technology, guiding companies and creatives through transformation with a thoughtful, human-centered approach. She specializes in defining visual language, leading design execution, and ensuring creative cohesion across digital, print, and environmental spaces. Her approach is rooted in the alchemy of creativity—where strategy and intuition meet to create meaningful design.

SERVICES
CREATIVE DIRECTION

ART DIRECTION
CREATIVE CONSULTING

ILLUSTRATION

BRAND IDENTITY

CLIENTS SEEN IN

HARPER'S BAZAAR BRASIL

VOGUE

SEPHORA

BUSTLE

WOMEN'S HEALTH

EDIBLE MAGAZINE

SF GATE

ART + ILLUSTRATION MENTIONED IN

JUXTAPOZ

BEAUTIFUL BIZARRE

NATIONAL MUSEUM OF WOMEN IN THE ARTS

CITY LIBRARY MELBOURNE AUSTRALIA

URBAN MUSE

© 2012 - 2024 HALLIE ELIZABETH AND ALCHEMY + ELIXIR, LLC

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