• Simply Nourished Nutrition was a health and wellness brand built around making nutrition feel less overwhelming and more supportive, practical, and personal. Across its website, membership experience, educational resources, email, and social channels, the brand needed to communicate complex wellness information in a way that felt clear, approachable, and cohesive.

    As Art Director and Marketing Director, I led visual direction across the digital ecosystem, including the website, client and member experiences, campaign creative, email, social, presentations, and educational materials. The system balanced soft, optimistic color with clean typography, structured layouts, and warm lifestyle imagery to create a visual language that could support both science-based information and more personal, encouraging communication.

    A key part of the work was creating consistency across very different content types, from subscription and membership journeys to long-form educational resources and recurring campaigns like The Table. The result was a flexible visual system designed to make dense information easier to understand while keeping the overall experience warm, human, and distinctly Simply Nourished.

SIMPLY NOURISHED NUTRITION

Art direction and digital brand systems for Simply Nourished Nutrition, a health and wellness practice focused on making complex nutrition guidance feel clear, supportive, and approachable across web, email, social, education, and member experiences.

ROLE

Art Direction, Digital Design, Brand Systems, Web Design, Email Design, Social Design, Educational Design, Copywriting

INDUSTRY

HEALTH & WELLNESS

SOCIAL VISUAL SYSTEM

I developed a flexible visual system for social content spanning education, campaigns, recurring series, community engagement, and promotional moments. The goal was to keep a wide range of content recognizable as Simply Nourished while allowing each topic and campaign to have its own rhythm.

DIGITAL EXPERIENCE

I helped shape the Simply Nourished digital experience across the website, membership journey, and The Table, leading visual direction and contributing both design and copy. The goal was to make complex wellness information feel clear, approachable, and easy to navigate while carrying a consistent brand voice from discovery through conversion and ongoing member engagement.

Email & Member Communications

I developed recurring email and member-facing communications for challenges, subscriptions, education, live calls, and ongoing community engagement, balancing brand consistency with clear hierarchy and strong calls to action.

Educational Content & Art Direction

I helped shape the content and copy while leading art direction for the educational experience. The goal was to take dense nutrition and digestive-health information and turn it into something more visual, approachable, and easy to work through — using illustration, color, hierarchy, and interactive exercises to make the material feel less clinical and more engaging.

PROJECT SCOPE

BRAND IDENTITY

ART DIRECTION

DIGITAL DESIGN

SECTOR

HEALTH & WELLNESS

COLLABORATORS

N/A

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