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FERAL KITCHEN + LOUNGE

ROLE | CREATIVE DIRECTOR, BRANDING, INTERIOR DESIGN

Feral Kitchen + Lounge in San Luis Obispo is an immersive experience where the wild meets the refined, and every detail has been meticulously curated to evoke a sense of adventure and warmth. As the creative director and brand visionary, I crafted an aesthetic that draws from both the untamed beauty of nature and the comforts of a well-traveled, eclectic home. The branding and design work seamlessly together, from the moody, amber lighting to the richly layered decor—taxidermy, vintage pieces, and lush greenery. Feral invites guests into a space that feels intimate yet expansive, wild yet familiar.

PRESS

Feral Kitchen + Lounge replaces Mother’s Tavern in SLO

New restaurant opening in high-profile SLO spot. Take a look inside Feral Kitchen + Lounge

EnjoySLO feature

Photography by Sarah Kathleen.

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PORTFOLIO

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HALLIE ELIZABETH

is a Creative Director and Art Director based in California, blending her deep background in art and design with intuitive storytelling to craft compelling visual narratives. With over a decade of experience in brand development, marketing, and design, she has led creative campaigns, shaped visual identities, and directed aesthetics that not only capture attention, but create connection. Her work spans industries from hospitality and lifestyle to wellness and technology, guiding companies and creatives through transformation with a thoughtful, human-centered approach. She specializes in defining visual language, leading design execution, and ensuring creative cohesion across digital, print, and environmental spaces. Her approach is rooted in the alchemy of creativity—where strategy and intuition meet to create meaningful design.

SERVICES
CREATIVE DIRECTION

ART DIRECTION
CREATIVE CONSULTING

ILLUSTRATION

BRAND IDENTITY

CLIENTS SEEN IN

HARPER'S BAZAAR BRASIL

VOGUE

SEPHORA

BUSTLE

WOMEN'S HEALTH

EDIBLE MAGAZINE

SF GATE

ART + ILLUSTRATION MENTIONED IN

JUXTAPOZ

BEAUTIFUL BIZARRE

NATIONAL MUSEUM OF WOMEN IN THE ARTS

CITY LIBRARY MELBOURNE AUSTRALIA

URBAN MUSE

© 2012 - 2024 HALLIE ELIZABETH AND ALCHEMY + ELIXIR, LLC

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